SABYAN GAMBUS‟ „YA MAULANA‟ SONG LYRIC AND ITS MEANING IN THE PRODUCTION STRATEGY IN OBTAINING LEGITIMATION AS INDONESIA RELIGIOUS MUSIC
Sabyan Gambus is a new religious music band in Indonesia that achieved high appreciation. It was awarded in Anugerah Music Indonesia Award 2018. Youtube application helped this band to gain popularity. Through this digital mode of ‗distribution‘, the band embraced even wider fans. It means that technology advancement has supported the improvement of this genre. Sabyan Gambus successfuly increased its production because, one among the others, the lyric factor. Lyrics became a strategy agent in obtaining people‘s legitimation. To discern the meaning of lyrics of a song as a language use employing certain rules like a poem, Riffaterre theory was employed. Bourdieu theory played a role in the scrutinization of the practices carried out in the legitimation establishment. Behaviorsm method was applied to describe the lyrics production behaviors conducted by the agents that resulted in the control power over external aspects. The analysis of Sabyan Gambus‘ song lyrics could provide a simultaneous framework to calculate the prospect of the people‘s acceptance that in turn could be used as a guidance in the process of mapping the possibilities available in the competition in gaining the people‘s legitimation. These possibilities enabled the audiences to give values that could be used as a strength in influencing the relation between power and other external factors. To be concluded, an analysis of both the internal and external factors of the production were needed to find out the legitimation achievement gained by Sabyan Gambus‘ song lyrics.