MAN MADE LANGUAGE IN SUNDANESE PROVERB: LINGUA AND SOCIOCULTURAL ANALYSIS OF MALE DOMINATED CONSTRUCTION
Originally, proverb is individuals made portraying social belief and cultural construction for a certain circumstance. It reproduces the role and status of male and female in society. Previous researches shown that male and female description in proverbs implying power relation. Therefore this article aims to reveal the gender representation in Sundanese proverbs. This article employed a descriptive research through desk study and fieldwork. The desk study involved collecting proverbs from two books as the source of Sundanese proverbs. For the advancement of knowledge and discovery, this article applied Peirce‘s theory of semiotics with three fundamental points of object analysis that were icon, index and symbol analysis. Then, to interpret the hidden implication from the object, Critical Discourse Analysis was served. Furthermore, fieldwork in a Sundanese traditional village was conducted to seek the consequence resulting from the use of male-oriented proverb. The results of this study revealed that 83% perpetuated men‘s power towards. Wowan are identified for their submissiveness and passiveness, men‘s property, and gender-label.